The influence of security perception and consumer trust on repurchase intention on e-commerce platforms
Article Sidebar
Main Article Content
Abstract
This study aims to elucidate the impact of security perceptions and consumer trust on repurchase intention on the Shopee Indonesia e-commerce platform. The accelerated growth of e-commerce in Indonesia has yielded considerable advantages for consumers, yet it has also prompted apprehensions regarding the security of personal data. The objective of this study is to examine the influence of security perception and consumer trust on repurchase intention and to provide recommendations for Shopee to enhance both factors. The research method employed is a descriptive and verificative analysis with an iteration sampling technique. A minimum of 116 respondents were included in the study, selected through purposive sampling. The findings indicate that security perception exerts a significant influence on repurchase intention, accounting for 16.89% of the total effect. Conversely, consumer trust demonstrates a more pronounced impact, contributing 48.58% to the overall effect. The combined influence of these two variables on consumer repurchase intention on Shopee Indonesia is 50.4%. This study concludes that security perception and consumer trust play an important role in driving repurchase intention on e-commerce platforms. Therefore, Shopee Indonesia must continuously improve security aspects and build consumer trust to maintain and increase repurchase intention.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Adelia, S. (2018). Pengaruh Online Promotion Terhadap Repurchase Intention Dengan Consumer Perception Sebagai Mediasi Pada Travel Online. Jurnal Manajemen Pemasaran, 12(2), 94–100. https://doi.org/10.9744/pemasaran.12.2.94-100
Ananda Dewi Wahyuni1), D. (2021). Konsumen Di Marketplace Shopee. Kepercayaan Dan Persepsi Risiko Terhadap Keamanan Konsumen Dan Implikasinya Terhadap Minat Beli Konsumen Di Marketplace Shopee Kota Jambi, 10(01), 29–41.
Bailusy, M. N., Buamonabot, I., Fahri, J., & Arilaha, M. A. (2022). Online Shopping Indonesia: Customer Perception. International Journal of Applied Business and International Management, 7(2), 82–104. https://doi.org/10.32535/ijabim.v7i2.1662
Briyant Rosario, G., & Bertalya, B. (2023). Analisis Layanan Website Perusahaan Leasing Mobil Menggunakan Metode Webqual 4.0. Jurnal Indonesia Sosial Teknologi, 4(3), 274–289. https://doi.org/10.59141/jist.v4i3.587
Deliana, N. (2022). Pengaruh Kualitas Website dan Kualitas Layanan Terhadap Minat Beli Ulang Melalui Kepuasan dan Kepercayaan Konsumen Shopee. Jurnal Indonesia Sosial Teknologi, 3(3), 358–369. https://doi.org/10.36418/jist.v3i3.377
Eid, M. I. (2011). Determinants of e-commerce customer satisfaction, trust, and loyalty in Saudi Arabia. Journal of Electronic Commerce Research, 12(1), 78–93.
Gabry, R., Sembiring, A., Wahyuni, H., & Elgeka, S. (2022). Hubungan Kualitas Informasi dan Keamanan Situs terhadap Niat Pembelian Ulang Pengguna Mobile Commerce Shopee dengan Kepuasan Konsumen sebagai Mediator. 8(2), 238–250. https://doi.org/10.22146/gamajop.75290
Handayani, D. (2022). Promosi, Electronic Word of Mouth dan Persepsi Keamanan terhadap Minat Beli melalui Kepercayaan Konsumen sebagai Variabel Intervening. Journal of Business and Economics (JBE) UPI YPTK, 7(3), 365–377. https://doi.org/10.35134/jbeupiyptk.v7i3.187
Intan Pandina, G. G. (2017). Trait Kepribadian Dan Kepercayaan Konsumen Untuk Berbelanja Pada Toko Online. Perspektif Ilmu Pendidikan, 28(1), 75. https://doi.org/10.21009/pip.281.9
Kotler, P., Kevin, K., & Chernev, A. (2022). Marketing Management. In Pearson (Vol. 53, Issue 9).
Kusumawati, R. D., & Achjari, D. (2019). Peran Escrow Services sebagai Variabel Pemoderasi di Marketplace. Jurnal Ekonomi Indonesia, 8(2), 279–292. https://doi.org/10.52813/jei.v8i2.22
Kusumawati, R. D., & Aulawi, H. (2021). Peran Perceived Effectiveness of Escrow Services terhadap Satisfaction dan Trust pada E-Commerce di Indonesia. Jurnal Ekonomi Indonesia, 10(1), 13–24. https://doi.org/10.52813/jei.v10i1.67
Listiawati, R., Vidyasari, R., & Sari, N. (2022). Analisis Minat Penggunaan Berulang E-Wallet Selama Pandemi Covid-19 (Studi Kasus di 5 Kota Terdampak Covid-19 di Indonesia). Account, 9(1). https://doi.org/10.32722/acc.v9i1.4584
Marianus, S., & Ali, S. (2021). Factors Determining the Perceived Security Dimensions in B2C Electronic Commerce Website Usage: An Indonesian Study. Journal of Accounting and Investment, 22(1), 104–132. https://doi.org/10.18196/jai.v22i1.8171
Ngurah, I. G., Wijaya, S., Wayan, N., Ayu, C., & Yasa, I. G. D. (2022). Volume 14 Issue 1 ( 2022 ) Pages 26-37 JURNAL MANAJEMEN ISSN : 0285-6911 ( Print ) 2528-1518 ( Online ) Keputusan pembelian e-commerce selama pandemi : persepsi kegunaan , persepsi kemudahan penggunaan , harga , dan sikap konsumen E-commerce purchase deci. 14(1), 26–37. https://doi.org/10.29264/jmmn.v14i1.10993
Nurunnisha, G. A., & Dalimunthe, G. P. (2018). The Effect of E-Commerce Awareness in E-Commerce Technology Acceptance on MSME in Bandung. DeReMa (Development Research of Management): Jurnal Manajemen, 13(2), 198-217. (n.d.). No Title.
Piarna, R. (2016). Pengaruh Kualitas Website Terhadap Kepercayaan Pelanggan Dalam Menentukan Keputusan Bertransaksi Pada E-Commerce. Jurnal Ekonomi Dan Bisnis Indonesia, 1(2), 1–7. https://doi.org/10.37673/jebi.v1i2.45
Rufaidah, E., Ma’ruf, A., Pujiati, P., & Mirza. BR, A. D. (2023). Minat Penggunaan E-Money di Masa Pandemi: Studi Kasus Mahasiswa Universitas Lampung. Jurnal Bisnis Dan Manajemen, 19(1), 36–43. https://doi.org/10.23960/jbm.v19i1.834
Sa’adah, S. K., Apriyansyah, B., & Hakim, N. S. (2023). Kajian Faktor Pengaruh Niat Pembelian Tas Mewah Melalui Social Commerce. Jurnal Sains Dan Seni ITS, 11(3). https://doi.org/10.12962/j23373520.v11i3.82999
Sidanta, K., Christian, B., Hadi, H., Angelia, W., & Istijanto, I. (2022). Faktor-Faktor yang Memengaruhi Kepuasan Konsumen Milenial pada E-Commerce di Indonesia. Indonesian Business Review, 5(2), 156–173. https://doi.org/10.21632/ibr.5.2.156-173
Solomon, M. (2020). Consumer Behavior: Buying, Having, Being, 13th Edition. In Pearson (Issue April).
Umam, S. (2020). Is the Cyber Security Awareness Perspective Different? Journal of Business Management Review, 1(6), 425–435. https://doi.org/10.47153/jbmr16.772020
Wilson, N., Keni, K., & Tan, P. H. P. (2019). The effect of website design quality and service quality on repurchase intention in the E-commerce industry: A cross-continental analysis. Gadjah Mada International Journal of Business, 21(2), 187–222. https://doi.org/10.22146/gamaijb.33665
Wulandari, A., Prakosa, A. S., Anhari, F. Z., Pamungkas, B. A., & Suryanti, R. (2021). Pentingnya Kepercayaan Memediasi Pengaruh Keamanan Bertransaksi dan Kepuasan Terhadap Minat Beli Konsumen. Jurnal Pengembangan Wiraswasta, 23(2), 101. https://doi.org/10.33370/jpw.v23i2.580
Yanti, S. D., Astuti, S., & Safitri, C. (2023). Pengaruh Pengalaman Belanja Online Dan Kepercyaan Terhadap Minat Beli Ulang Di Tiktok Shop (Studi Kasus Mahasiswa Fkip Uhamka 2018). Jurnal EMT KITA, 7(1), 47–61. https://doi.org/10.35870/emt.v7i1.728