CHADAGA, Ashwin; LEGG, Mark; LIU, Bryan. Enhancing Customer Lifetime Value Using Data Science and Predictive Modeling. Technium Business and Management, [S. l.], v. 12, p. 112–125, 2025. DOI: 10.47577/business.v12i.12711. Disponível em: https://techniumscience.com/index.php/business/article/view/12711. Acesso em: 18 apr. 2026.