The Changes in Business Culture after the COVID-19 Pandemic in Indonesian Perspective

  • H Hamdan Universitas Serang Raya
  • I Wayan Ruspendi Junaedi Universitas Dhyana Pura
  • I Gusti Bagus Rai Utama Universitas Dhyana Pura
Keywords: culture, business, COVID 19

Abstract

The COVID 19 virus that hit the world not only caused damage to the health and safety of human souls but also had a very large impact on businesses in Indonesia. The impact of business is by decreasing people's purchasing power, decreasing consumers, causing companies to experience failure, and eventually terminating employment. The goal is to find out to what extent the impact of COVID 19 has changed the business culture in Indonesia. This research uses descriptive qualitative research where the research uses interview sources and the results are explored with a literature approach through expert studies and other scientists. The results of the study explain that the approach and approach taken by business people have changed, especially in the areas of sales methods, approaching buyers, and also marketing strategies.

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Author Biographies

H Hamdan, Universitas Serang Raya

Universitas Serang Raya

I Wayan Ruspendi Junaedi, Universitas Dhyana Pura

Universitas Dhyana Pura

I Gusti Bagus Rai Utama, Universitas Dhyana Pura

Dr. I Gusti Bagus Rai Utama is Assistant Professor in Tourism at Dhyana Pura University, Bali, Indonesia. He completed his Master’s degree and Doctorate in Leisure and Tourism Studies at CHN Professional University, Leeuwarden, Netherlands (now NHL Stenden), Udayana University, Bali, and Mahasaraswati University, Bali, respectively, with a research focus on Economic Tourism, Agritourism, Destination Management, and Senior Tourism.

Published
2020-10-14
How to Cite
Hamdan, H., Junaedi, I. W. R., & Utama, I. G. B. R. (2020). The Changes in Business Culture after the COVID-19 Pandemic in Indonesian Perspective. Technium Social Sciences Journal, 13(1), 80-89. Retrieved from https://techniumscience.com/index.php/socialsciences/article/view/1837
Section
Communication Sciences

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