Transformation of The Tourism Business from Competition to Collaboration

Authors

  • Ni Putu Dyah Krismawintari Universitas Dhyana Pura
  • I Wayan Susrama Universitas Dhyana Pura
  • Andiena Nindya Putri Institut Teknologi Dan Bisnis STIKOM Bali, Indonesia
  • I Gusti Bagus Rai Utama Universitas Dhyana Pura https://orcid.org/0000-0002-1962-0707

Keywords:

competition, collaboration, fragmentation, multispectral, independence

Abstract

Cooperation is now widespread in most branches of industry. With the acceleration in the field of technological innovation and in the context of globalization, traditional and competitive promotion in business organizations is increasing, which is being replaced by collaborative relationships. This trend also applies to tourism, where fragmentation, multisector, and industry independence leads to links between international organizations and decision-making. But for many organizations, appearance is very important as part of effective collaboration in order to serve consumers better. There is also the view that the success of a collaborative relationship is an important organizational factor in the tourism industry in the long term.

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Author Biographies

Ni Putu Dyah Krismawintari, Universitas Dhyana Pura

Universitas Dhyana Pura

I Wayan Susrama, Universitas Dhyana Pura

Universitas Dhyana Pura

Andiena Nindya Putri, Institut Teknologi Dan Bisnis STIKOM Bali, Indonesia

Institut Teknologi Dan Bisnis STIKOM Bali, Indonesia

I Gusti Bagus Rai Utama, Universitas Dhyana Pura

Dr. I Gusti Bagus Rai Utama, S.E., M.MA., M.A., is Assistant Professor in Tourism at Dhyana Pura University, Bali, Indonesia. He completed his Doctorate Degree in Tourism Studies and Master’s degree of Agribusiness (M.MA) from Udayana University, and Master of Arts in Leisure and Tourism Studies (M.A) from CHN Professional University, Leeuwarden, Netherlands (now NHL Stenden), and Bachelor of Arts (S.E) in Development Economic from Mahasaraswati University, Bali, respectively, with research, focus on Economic Tourism, Agritourism, Destination Management, and Senior Tourism.

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Published

2021-09-09

How to Cite

Krismawintari, N. P. D. ., Susrama, I. W. ., Putri, A. N. ., & Utama, I. G. B. R. (2021). Transformation of The Tourism Business from Competition to Collaboration. Technium Social Sciences Journal, 23(1), 636–642. Retrieved from https://techniumscience.com/index.php/socialsciences/article/view/4481

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